Welcome back to Nia Imani. You guys have been on a roll! So many emails, in person requests, and direct messages. I hear you; you want more reviews like the Advanced Night Repair serum. (If you haven’t read it yet, I will link it below.) I am ready to give you guys more of those reviews. In fact, we are going to start today. I want to share my holy grail foundation with you guys.
If you follow me on social media, you may already know it is none other than Estee Lauder’s Double Wear Stay-in-Place Liquid Makeup. This iconic foundation was the third foundation I ever purchased, and it has been a constant in my collection since I was a teenager. It is my fail-safe, my put-it-on and forget it product, it is my holiest of holy grail foundations. Nothing compares for me.
Today, I want to share all the reasons I love it, somethings I wish were different, historic facts about the product’s production/conception and the general specs. Per the usual, all the links will be below. With all that said, let’s jump straight into it!
This History of Double Wear Stay-In-Place
In the late 1990s, Estee Lauder and her team were on the hunt for an innovative makeup formula. They were dreaming of a flawless foundation that could stand the test of time; they wanted every woman to experience the ultimate foundation. For the team long wear was the goal for Estee Lauder the goal was perfection. Rumor has it, that in 1996 or 1997 during a meeting, they team was going over their findings and claims for the new foundation. The team reported to Estee Lauder that the foundation was in fact long wearing and Estee famously replied, “double it.” (Thus, coining the name Double Wear.)
Per her instruction, the team continued to perfect the foundation’s iconic formula and in 1997 they finally did it. They finally created the world’s first long wearing, buildable coverage foundation and just as they had imagined, the product was a hit. So much so, women were coming out of the wood work raving about this product. In fact, famous news anchors contacted Estee personally and thanked her for this innovative product.
After Double Wear’s release the industry exploded. Every company under the sun was racing to create a similar formula. At the turn of the 2000s every major makeup brand had released a double wear competitive foundation, but Double Wear continues to reign supreme. Over the last 20 years this foundation has been rated number 1 cross the global and has won numerous beauty awards. Frankly, I see no end in sight.
What does Double Wear claim to do?
According to Estee Lauder, Double Wear “our #1 bestselling makeup that guarantees all day staying power—stays flawless through heat, humidity and non-stop days.” They have proven their foundation to last up to 24 hours of consecutive wear. Additionally, they claim that it does not oxidize, controls oil, is semi matte, and is smudge proof.
This foundation retails for $42 USD. It comes in a double walled, 1 fluid ounce frosted glass bottle. It does not feature an attached pump; you can purchase the pump for $10 USD. It is available at all major high-end retailers as well as esteelauder.com. The shade range is amazing! 55 global shades. The range is level 0 to level 8 (8 being the darkest.) and they do have foundations for all undertones.
Pro and Cons of Double Wear
· Oil Free
· Oil Controlling
· Medium to Full buildable coverage
· Long Wearing
· Transfer Resistant
· The bottle; it is a little messy without a pump. I know it is purchasable, but I wish it came with it.
My Personal Thoughts
I absolutely love this foundation. Everything about this product is great! It’s reliable, long lasting, and flawless. This is for me a fool proof, holy grail product for me. I prefer to use it with a beauty blender or sponge. I highly recommend it to any and everyone.
Two thumbs way up. Amazing work Estee Lauder!
That's all folks!
Thanks for stopping by Nia Imani! I hope this post wasn't too long for you all. If you enjoyed it, please let me know. Also, make sure to share this post with your loved ones. If you are new here and liked today's post, please follow me on all social media platforms for updates on latest content. Thank you again for your support!
1. Double Wear Stay-in-Place Makeup
2. Advanced Night Repair Review